![]() The landmark collection from Pepsi was designed by and created with VaynerNFT – an NFT consultancy that helps brands optimise brand development and build long-term NFT projects. In fitting with the musical theme, the collection will feature many variations of a microphone inspired by iconic Pepsi flavours and an array of “exclusive generative traits” that pay homage to the brand’s “storied history in music and suite of Pepsi flavours”. The collection, which is said to be “anchored in the brand’s roots in music”, features 1,893 unique ‘generative’ NFTs that will be launched on the Ethereum blockchain on Friday December 10. Blige.Pepsi has become the latest participant in the burgeoning non-fungible token space after unveiling its landmark NFT collection – the “Pepsi Mic Drop genesis NFT collection”. This year’s Billboard Music Awards Icon Award recipient is Mary J. The superstar lineup includes Becky G, Burna Boy, Ed Sheeran, Elle King & Miranda Lambert, Florence + The Machine, Latto, Maxwell, Megan Thee Stallion, Morgan Wallen, Rauw Alejandro, Red Hot Chili Peppers, Travis Scott and Silk Sonic. The 2022 Billboard Music Awards, hosted by music mogul and global superstar Sean “Diddy” Combs, will broadcast live coast-to-coast from the MGM Grand Garden Arena in Las Vegas on Sunday, May 15th at 8 pm ET/5 pm PT on NBC and will stream live on Peacock. The “2022 Billboard Music Awards” is sponsored by Security Benefit, Xfinity, and Pepsi. Robert Deaton and Sean “Diddy” Combs are executive producers. The 2022 Billboard Music Awards is produced by MRC Live & Alternative. Powered by Unblocked, Billboard’s NFT technology partner, Billboard ChartStars will run on the Flow blockchain platform, which is more environmentally friendly compared to most other mainstream blockchain technology. Blige’s Strength of a Woman Festival & Summit on an exclusive NFT drop for attendees, showcasing trailblazing women in web3, music, entertainment, food, business and more.Īs previously announced, the launch of Billboard ChartStars marks Billboard’s first scalable NFT-based collection of artist-focused digital artwork that commemorates achievements and milestones on the Billboard Charts. ![]() Last year, the brand launched the Pepsi Mic Drop genesis NFT collection, one-of-a-kind generative style NFTs celebrating the brand’s legacy in music, and recently partnered with Mary J. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection is the latest in the brand’s sustained commitment to web3 and the innovative space of Non-Fungible-Tokens (NFTs). ![]() While the honor is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the exclusive “Pepsi Mic Drop Moment” collectible featuring the honoree for a limited time during the show. One additional exclusive drop will feature the Pepsi Mic Drop Moment, a new honor from Pepsi celebrating one artist or group who has achieved huge success on the Billboard charts this year. The exclusive NFTs aren’t limited to the existing Billboard Music Award categories, though. Fans can get in on the action and learn how to redeem the “Winners’ Club” NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting. As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year’s awards. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. ![]() ![]() Additionally, the telecast will feature a new “Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s rich legacy in working with and supporting musicians. The groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited edition digital collectible collection created for the 2022 Billboard Music Awards (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. Pepsi has announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment. The awards and live minting kick off May 15th on NBC ![]()
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